Welcome to The Foodie HQ
SEO & Traffic Growth
Optimize your blog’s search visibility—tips on ranking for the right keywords, building backlinks, creating content that drives traffic and more.
Two Clicks Is Too Many: Effective Internal Linking Methods
Old internal linking methods fall short of good user experience and can lead to unhelpful content. Here’s how to improve your internal linking methods and be helpful.
Does Page Speed Matter in SEO
Can page speed alone truly make or break your rankings? Let’s dive into a conversation I recently had with a client that sheds some light on this hotly debated topic.
Does Google Consider Star-Only Recipe Ratings “Unhelpful”?
When it comes to food blogging, recipe ratings and comments can be powerful signals—both for convincing new visitors to try a recipe and for ranking higher in Google’s search results.
Design & User Experience
Make a lasting impression—from branding and layout tips to recipe card tweaks, we’ll help you captivate readers at first click.
WordPress Tips & Tools
Simplify site management—plugin recommendations, hosting insights, and quick fixes to keep your site running smoothly.
Writing
Write people-first content—Writing great food content isn’t just about recipes—it’s about connecting with your audience.
Surviving Google’s HCUs – A Food Blogger’s Guide
If your food blog is still hurting from Google’s Helpful Content Update, you’re not alone. Many bloggers are trying to “hack” their way back to the top with keyword stuffing and filler—but it’s not working.…
Writing Powerful Author Bios for E-E-A-T
A solid bio will increase your E-E-A-T. This guide gives you prompts and shows you how to share your experience in a way that feels natural while helping with search rankings.
Success stories
Real failure and success—These bloggers put in the hard work and their success stories deserve recognition.
We Fixed the SEO Problems—Now What? Welcome to the Trust Rebuilding Phase
In September 2023, a well-established food blog with hundreds of recipes and 10,000+ visitors per day was suddenly hit hard by Google’s September 2023 Helpful Content Update. Practically overnight, the blog lost nearly all of…
About The Foodie HQ
The Foodie HQ is your all-in-one resource for free, high-impact food blog advice for beginners to experts, created by Joseph Kelly, founder of Designeo—a one-stop-shop agency for food bloggers looking to stand out and scale up. If you’re just starting out or you have been food blogging since MySpace was a thing (wow…I feel old), from design to SEO, we’ve got you covered. – Joseph Kelly
Meet Joseph Kelly
Joseph Kelly is the creator of The Foodie HQ and a seasoned digital strategist with over a decade of experience in SEO and web design. He’s a Google-certified UX expert who has helped food bloggers reach millions of page views and designed mobile apps for companies like Boot Barn.
His mission? To help your blog shine—visually and in the search rankings.